Experience

A product roadmap of the
last nine years.

Each role, framed by ownership, collaboration, scale and product complexity.

Koala Interactive — Wyylde
Product Designer
Current2024 — Present
Ownership
Profile, Feed, Messaging, Live Video, Media Management
Collaboration
3 dev teams, product team, marketing, 2 designers
Scale
7M members across 5 European countries
Complexity
Strategic pivot to social-first, full rebrand, shared design system
- →Co-built the design system in Figma + Storybook with the front-end team.
- →Redesigned profile experience — completion rate +80%.
- →Drove satisfaction from 2.9 to 3.5/5 with 72% adoption.
/01 of 03
Lulubuy
Product Designer
2017 — 2024
Ownership
Warehouse mobile app, ERP, e-commerce site, B2B SaaS, design system
Collaboration
Business, marketing, engineering, operations
Scale
5 products across B2B and B2C, multi-year
Complexity
Backend API connecting suppliers to global marketplaces
- →Shipped 4 distinct products on a shared design system.
- →Designed mobile-first operator tools used daily in warehouses.
- →Maintained product consistency across very different surfaces for 7 years.
/02 of 03
Tradelab (now Jellyfish Group)
Product Designer
2017 — 2020
Ownership
10+ in-house trading tools, shared design system, research
Collaboration
Product owners, developers, QA testers, trader leads
Scale
Programmatic agency, internal SaaS suite
Complexity
Replaced market tools with tailored in-house equivalents
- →Owned end-to-end design from research to dev handoff.
- →Ran workshops, focus groups and user observation with traders.
- →Built the Sketch design system aligning design and front-end.
/03 of 03

Koala Interactive — Wyylde

Lulubuy

Tradelab (now Jellyfish Group)