T
Theodore Belkebir

Experience

A product roadmap of the last nine years.

Each role, framed by ownership, collaboration, scale and product complexity.

  1. /012024 — Present

    Koala Interactive — Wyylde

    Product Designer

    Current Role

    Scale & Impact

    72%Rebranding adoption
    +80%Profile completion
    3.5/5User satisfaction
    +2ptConversion lift
    +9.5ptDAU growth
    05European markets

    Collaboration

    Embedded with Product Managers, developers and 2 designers across 3 cross-functional product teams.

    Complexity

    Strategic pivot to a social-first product, full rebrand, shared design system, mobile + web — under live-traffic constraints.

    Ownership

    Social experiences end-to-end: Profile, Feed, Messaging, Live Video and Media systems. Co-lead on design system initiatives.

    /01 of 03
  2. /022017 — 2024

    Lulubuy

    Product Designer

    Scale & Impact

    05Products shipped
    07Years shipping
    B2B+B2CMarket reach

    Collaboration

    Direct partner to founders, engineering, business, marketing and warehouse operations.

    Complexity

    Custom backend API connecting supplier systems to marketplaces; operator tools used daily on the warehouse floor.

    Ownership

    Sole designer across 5 products: warehouse mobile app, ERP, e-commerce site, supplier SaaS and the shared design system.

    /02 of 03
  3. /032017 — 2020

    Tradelab (now Jellyfish Group)

    Product Designer

    Scale & Impact

    10+Trading tools
    01Design system
    SaaSTrader-focused suite

    Collaboration

    Product Owners, front/back-end engineers, QA and lead traders as primary users.

    Complexity

    Specialized trader workflows; tight coupling with campaign performance and revenue.

    Ownership

    10+ in-house trading tools, design system, and the end-to-end research-to-handoff process.

    /03 of 03