Wyylde
Redesigning a 7M-member social platform
End-to-end redesign of Wyylde's core experience — Profile, Feed, Messaging, Live Video — supporting a strategic pivot to a social-first product.
- Role
- Product Designer
- Timeline
- 2024 — 2026

Projects
Four products from the past nine years. Each card opens a full case study with context, decisions, outcomes and learnings.
Redesigning a 7M-member social platform
End-to-end redesign of Wyylde's core experience — Profile, Feed, Messaging, Live Video — supporting a strategic pivot to a social-first product.

Building a full product suite for an e-commerce platform
Seven years designing the warehouse app, ERP, design system, e-commerce site and B2B SaaS for a retailer connecting suppliers to global marketplaces.

A SaaS suite for in-house programmatic traders
10+ trading tools designed for in-house traders at Tradelab (now Jellyfish Group) to replace market tools that lacked the features needed to optimize client campaigns.

A fitness app for serious gym-goers
Personal project — market analysis, user research, prototyping and business strategy for a fitness app aiming to fill a gap in the French market.
