T
Theodore Belkebir

Projects

Selected work across social, commerce and SaaS.

Four products from the past nine years. Each card opens a full case study with context, decisions, outcomes and learnings.

/01Pro

Wyylde

Redesigning a large social platform during a strategic pivot.

Role
Product Designer
Timeline
2024 — 2026
72%
Rebranding adoption
+80%
Profile completion
2.9 → 3.5
User satisfaction
+2pt
Conversion
+9.5pt
DAU
SocialMobileDesign SystemRebranding
Read case study
Wyylde project cover
Wy
/02Pro

Lulubuy

5 connected products, 7 years, one shared design system.

Role
Product Designer
Timeline
2017 — 2024
5
Products shipped
B2B + B2C
Markets
7
Years
E-commerceERPDesign SystemMobileSaaS
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Lulubuy project cover
Lu
/03Pro

Tradelab

10+ in-house trading tools, replacing the market standard.

Role
Product Designer
Timeline
2017 — 2020
10+
Tools shipped
Research → handoff
Scope
SaaSProgrammaticDesign SystemResearch
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Tradelab project cover
Tr
/04Perso

Agōn

Validating a fitness app from market to prototype — solo.

Role
Solo · Product Designer & Founder
Timeline
2020
Discovery → strategy
Scope
PersonalMobileStrategyResearch
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Agōn project cover
Ag