Agōn

1. /01Users struggle with aligning their diet with their workouts, hindering progress.
2. /02Finding reliable coaches for gym-goers is challenging, as is following their programs.
3. /03Coaches struggle to find clients and manage their activities efficiently.
4. /04Existing gym apps often restrict users, leading to disengagement.
5. /05Recording workouts and meals is overly time-consuming.
6. /06Users find it hard to see the results of their efforts.

1. /01France has 5.96 million gym members with a 4.4% annual growth rate.
2. /02It ranks 3rd in the European fitness club market, with 4,370 open clubs.

1. /01Program Management: Core feature for tracking workouts and diet, designed for simplicity and intuitiveness.
2. /02Progress Tracking: Users can monitor progress through stats and a gamified system for added motivation.
3. /03Community Sharing: Enables users to share experiences, programs, and tips, fostering a supportive fitness community.
4. /04Coaching Space: Facilitates connections between users and coaches, offering personalized guidance and programs.

1. /01Logo: Symbolizes body movements during exercise and community connections, with a color gradient representing the balance between workouts and nutrition.
2. /02Design System: Ensures consistency in design and sets the foundation for development.

Working on this project allowed me to go through the whole process of building a startup from scratch:

1. /01Market analysis.
2. /02User research to validate hypothesis.
3. /03Prototyping.
4. /04Marketing & Communication strategy.
5. /05Business plan.

1. /01UI: Sketch.
2. /02Design system: Sketch.
3. /03User research: Live workshops + Sketch prototyping + Google Suite.
4. /04Project management & Documentation: Notion.