Wyylde
Redesigning a 7M-member social platform
- Role
- Product Designer
- Duration
- 2024 — 2026
- Team
- 3 dev teams · Product · 2 designers
- Impact
- 72% redesign adoption
- Tools
- Figma · Storybook · Amplitude · Hotjar · Screeb
Context
Wyylde is a leading European social platform operating across France, Portugal, Italy, Germany and Spain, with 7 million members and 700,000 daily visits. The company partnered with Dragon Rouge on a complete rebranding, repositioning the product as a more social, engaging, community-driven platform.
Challenge
- Translate the new brand identity into a cohesive in-app experience.
- Redesign core user journeys without disrupting an existing large user base.
- Improve usability, engagement and consistency across platforms.
- Build a scalable design system to support future product evolution.
Key decisions
— Why, not just what.Media-first profile layout
Hotjar heatmaps showed 30% of clicks landed on the Medias tab — visual content was the primary driver of engagement, so the layout had to lead with it.
Prominent social proof on mobile
As the product shifted social-first, followers and interaction metrics needed to be visible at a glance to reinforce credibility and discovery.
Shared design system with Storybook
Three dev teams shipping in parallel created compounding drift. Co-building components with front-end in Storybook reduced design debt and aligned delivery.
Profile completion with rewards
Incomplete profiles weakened the social graph. A clear completion system with rewards turned a passive setting into an engagement loop.
Solution
- Redesigned Home, Profile, Lives and Messaging with a consistent visual language aligned to the new brand.
- Mobile-first interaction patterns aligned with modern social media standards.
- Simplified navigation and clearer information hierarchy across the app.
- Design system built collaboratively in Figma and Storybook with the front-end team.
Outcomes
- →72% redesign adoption rate following the rebranding.
- →User satisfaction increased from 2.9/5 to 3.5/5 (Screeb in-app surveys).
- →Profile completion rate increased by 80%.
- →Faster, more consistent front-end delivery and reduced design debt.
Learnings
Visual content is the primary driver of engagement on social profiles.
Simplifying interaction patterns significantly increases usage.
Strong design–development collaboration is essential for scalable systems.
Data-informed decisions accelerate alignment and outcomes.
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