Wyylde

Product Designer — embedded across 3 product teams.

1. /01Ownership of social experiences end-to-end: Profile, Feed, Messaging, Live Video, Media.
2. /02Partnered daily with Product Managers, developers and 2 designers across 3 cross-functional teams.
3. /03Shaped the strategic pivot to a social-media-first product alongside leadership.
4. /04Co-built the design system in Figma + Storybook with the front-end team — reducing design debt and unblocking parallel delivery.

The product challenge:

1. /01Translate a new brand into a coherent product experience on live traffic.
2. /02Redesign core flows without disrupting the existing member base.
3. /03Lift usability, engagement and consistency across mobile and web.
4. /04Establish a scalable design system to support future iteration.

The rebranding involved a complete redesign of the following key areas:

1. /01Home — Discover recent activities and community content.
2. /02Profile — Explore users, assess compatibility, and initiate interactions.
3. /03Lives — Stream and watch live video content.
4. /04Messages — Communicate seamlessly across different interaction contexts.

1. /01Align the product experience with Wyylde's new brand and positioning.
2. /02Modernize the interface to match current social media standards.
3. /03Improve clarity, engagement, and accessibility across the app.
4. /04Support long-term scalability through a robust and shared design system.

It enabled:

1. /01Faster and more consistent front-end delivery.
2. /02Reduced design and technical debt.
3. /03Better alignment between design and development teams.
4. /04Easier scaling of new features and iterations.

1. /01Amplitude for behavioral analytics.
2. /02Screeb for qualitative feedback and in-app surveys.

1. /01Lack of clear information hierarchy.
2. /02Disjointed and inconsistent navigation.
3. /03Poor visibility of key interactions, especially on mobile.
4. /04Overloaded and cluttered media presentation.
5. /05Low completion rate.

1. /01Rich user information enabling deep self-expression.
2. /02Multiple interaction options (messages, likes, testimonials).
3. /03Display of followed groups and pages encouraging discovery.
4. /04Availability and event information supporting contextual connections.

To align the profile page with Wyylde's new positioning, we focused on:

1. /01Clear and accessible interactions (mobile-first).
2. /02Important information visible at a glance (common interests, short bio).
3. /03Media-first layout emphasizing photos and videos.
4. /04Intuitive and simplified navigation.
5. /05Clear display of followers and interactions to reinforce social proof.
6. /06Improve completion rate.

1. /01Media-first profile layout reflecting user priorities.
2. /02Prominent social proof (followers, interaction metrics), especially on mobile.
3. /03Highly visible primary actions (message, follow, like).
4. /04Simplified navigation for faster exploration.
5. /05Mobile-first interaction patterns aligned with social media standards.
6. /06These decisions helped transform profiles into more expressive, engaging, and interaction-driven experiences.
7. /07Add a completion system with reward for high percentage of profile completion.

1. /01On social products, visual content drives engagement — layout decisions follow from that.
2. /02Simplifying primary actions on mobile moves the metric more than adding features.
3. /03A shared design system is the unlock for shipping at this scale with 3 dev teams in parallel.
4. /04Data-informed decisions (Amplitude + Screeb) cut debate cycles and aligned product, design and engineering.