Tradelab

Now Jellyfish Group, Tradelab is a programmatic agency that enables its clients to improve the performance of their marketing campaigns through in-house Traders who are responsible for optimizing these campaigns.

As part of the Product team, I worked with Product owners, developpers and QA testers. I was in charge of the design process of all new product team projects from user research to developer handoff.

Build tailored tools for in-house tarders at Tradelab to replace the market tools they used and didn't have key features to optimize clients campaigns properly.

Design a Suite of apps for in-house Tradelab traders to optimize the campaigns of their clients. This Suite contained +10 trading tools that were in constant development.

While building this Suite of apps using Sketch, I created a design system to ensure consistency in the design and the experience of each tool. Also, this helps the front-end team to build the library of components.

I needed to reach traders leads to gather their team needs, so I arranged workshop with them to help the product team understand how we can improve their wokflow.

I used different format to do that, mainly based on Carine LALLEMAND's book "Méthodes de design UX":

All the tools were not requested in the same time, but we had ideas at the beginning of the project on the overall needs for the traders. I was in charge of validating the needs from the traders in collaboration with the Product Owners, and then build the appropriate tools using Sketch.

Using Zeplin, the development team had access to all the UIs validated with the different stakeholers. Also during the development process, we included an "UI/UX review" with front-end team to ensure aligement between the design and developped product.